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Borderlands 3 is the fastest selling game in 2K’s history


Last week we reported on Borderlands 3 and its impressive launch player-counts. These findings came from the Gearbox CEO’s twitter account shortly after release. Now, we have some more concrete information on just how well Borderlands 3 is doing in the current market.

The numbers come from a news release on Take-Two interactive’s website, which goes over the launch of Borderlands 3. The recently released looter shooter has “sold-in” more than 5 million units, putting it at 50% higher sales than Borderlands 2 over the same period of time. “Sold-in” includes copies that are still with retailers, but the number is still impressive.


Some other interesting statistics are also revealed in the post. Over 70% of the game’s sales are on digital storefronts. This makes it the highest percentage of digital to physical sales in any 2K game to date. It also broke pre-order records on the Epic Games Store; a new distribution method for the series on PC.

The game is seemingly a hit with streamers too, as Twitch numbers are high for Borderlands 3. It’s managed to stay in the top five most watched titles since launch, which is no small feat in the competitive, streaming market.

These sales figures indicate that the initial sales boom for Borderlands 3 is higher than any 2K sports game, along with the acclaimed BioShock series. Whilst this is certainly impressive, the figures of course don’t include Rockstar’s titles, which fall under the Take-Two publishing arm.

Have you tried Gearbox’s latest looter shooter?


Ben Kerry
Previous reviews and news writer for Gamereactor. Fan of action, racing and straight up walkin' in any video game he can get his hands on. When he's not gaming, Ben spends his time listening to way too much Guns N' Roses, watching football and probably eating somewhere...

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